I created a package design for a beer that is unique, effective, and captivating. To accomplish this, I used a powerful color (red) to pop out to bring visual focus and I created a subtle but detailed surrounding in order to engage the viewer to investigate. Beer brands are usually loose and playful so I wanted to keep that tone and energy within the piece by illustrating playful line work. I also wanted to create a rustic, older feel as well in order to capture the longevity of this brand.